Web content creation is a vital strategy for any company today. Offering users or potential customers quality content, which is useful will help bring them closer to your brand and retain them if they are already customers. 

According to techopedia Web content refers to the textual, aural, or visual content published on a website. Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on.

This is valid both for online stores and for other businesses that are not engaged in e-commerce but are present on the Internet. However, when it comes to writing web content, not everything goes. In this article, we are going to clarify four simple tips for writing compelling web content.

Generating quality online content

To create web content, the first thing to consider is the type of company for which we create it. That is, it is not the same to write articles for a multinational sports company, an SME, or a university. Depending on this, the tone that we use in our writing will change (more casual or more formal) and the vocabulary to use. Usually, the content is written for a blog, with the aim that it is positioned in Google and more and more people find you in this way.

You can post an article or two a week. But, depending on the company, it can be a daily post or even more. The length of the articles will also depend on this.

Tips for writing web content

Let’s go with the tips for writing compelling web content. There are many ways to write compellingly, but we are going to stay with the following four tips:

1. Having a captivating title: 

Writing a very attractive title is almost the most important thing. Usually, it is common to use questions (for example, how to fix a LED light bulb) or enumerations. Hence the title of this article: 4 Simple Tips for Writing A Quality Web Content.

Creating attractive titles or headlines is one of the most important parts of content creation for inbound marketing campaigns.

Of course, the truth is that it is also fun. Don’t be afraid to put a significant amount of mental energy into your titles.

Your headline is what audiences remember, even more than the content itself. It’s what shows up in search results and in your bookmarks or favorites menu.

Why do headlines have to be attractive? Honestly, if your headlines suck, your posts or content won’t show and your website won’t reach many visitors. You also won’t have the number of visitors you had expected because your headline/title wasn’t compelling enough to draw them in.

Copywriting Tips for Writing Great Headlines, developed by Michael Masterson (business coach and entrepreneur). The 4 U’s.

• Urgent: Your audience should feel that valuable information will be lost if they leave without clicking on the headline.

If you don’t make them feel that urgency, other articles will attract their attention.

• Unique: Stand out and show your personality. That’s the easiest strategy to get your readers’ immediate attention. Embrace your weird or funny side.
• Useful: “What is it for?” That is a key question that your consumer is going to ask before spending their time interacting with your content.

You should try to convey the practical applications of reading your article to the user in the headline.

• Ultra-specific: One thing that is recommended is using statistics and data to establish trust as well as to demonstrate your authority.

Also, clearly state the specific benefits of reading your article, so your audience is more likely to delve into the body of your writing.

In short, the key is to write headlines that:

• Is useful as possible to the reader
• Create a sense of urgency
• Somehow prove to be unique, and
• Do it all in an ultra-specific way

2. Develop a content structure that encourages reading

The structure of the text is important for the reader to understand the main ideas of the text. Here are some tips for your web content structure:

• Create a heading that expresses the main idea clearly and manages to hook the reader with persuasive phrases.
•  Always include the main keyword at the beginning of each web article.
• Make the writing simple; avoid using technicalities.  
• Paragraphs should be between 4 to 5 lines. 
• Distribute the keywords throughout the text, avoiding crowds.
• Underline the important ideas in bold.
• Do not use phrases or paragraphs “filler” just to make the post longer.
• Create a good meta description.
• Implement the introduction, development, and conclusion format.

Image by Anastasia Gepp from Pixabay

The rule of thumb is that when writing web content like blogs for SEO, the content must be of quality and comply with some elements that allow search engines to crawl them. 

3. Use keywords to position your content in search engines

If you sell dresses and suits for events, your corporate blog should talk about trends, fashion, and events that inspire, among other issues, but you should not forget to write these keywords: “dresses”, “suits” and “events”. Thus, in addition to generating value for your audience, you generate it for search engines, thus improving SEO positioning.

Incorporate the keywords throughout the article

To write web articles like an SEO professional, keywords are essential, but it is not enough with just one to position your articles. Therefore, it is recommended to include related keywords. (including the main one)

Following the example of science books, if the title is “Where to buy science books online”, you could introduce the following related keywords throughout your text:

• Buy science books online
• Online science book store
• Scientific books for students
• Buy science books

Optimize titles and subtitles so that they can be indexed

Writing titles and subtitles with the H1, H2, and H3 tags are important in SEO-optimized web writing because they are the guide that Google needs to connect user queries with your content.

Photo by Ayrus Hill on Unsplash

These are some characteristics that you should take into consideration when creating your titles:

• The main title must be identified as H1. Subtitles such as H2 and the items that are part of these subtitles and that need to be highlighted must be identified with the H3 tag.
• They must include keywords.
• They must not be too long (maximum 68 characters).
• They must be attractive and attract attention when reading. 
• They can include questions and start with a number when it comes to tips, tools, or trends that need to be listed.

4.  Practical, helpful and current content: No matter how complex what you are writing about is (for example, engineering works), there is always a way to write it clearly and concisely.

In addition, you can add a touch of topicality. This is because it would be helpful for your client if your content is up to date.

74% of Internet users prefer to learn about products through content rather than traditional advertising methods. This means that they want to feel informed and enriched in one way or another. Valuable web content creation is a great way to meet their needs. It helps to generate interest, traffic and encourage conversions at the same time. 

Photo by Joel Rohland on Unsplash

Practical content, why adopt it?

Your audience craves knowledge. This is the number one good reason for incorporating practical content into your regular content production.

Here are 3 more, just as important:

• Where other types of content are prioritized to grab attention, briefly entertain, or fuel SEO, practical content does it all at once.
• It also takes your marketing strategy to the next level and helps move your audience one step further in the customer lifecycle.
• Finally, it reinforces the visibility and authority of your brand, showing that you are rich in relevant resources.

Finally, how do you create practical and compelling web content that solves your readers’ problems? Make sure you put them first.

Conclusion

Whether you’re running an online business, e-commerce, or a website that talks about nutrition, what you offer is valuable therefore you need to get your content in front of many people as much as possible who may need to read it. Now you can do this with these 4 simple tips.