The song is the second original single from the K-pop supergroup following the release of ‘Dynamite’ last year.
The new track will arrive on May 21 at 5am BST and is described in a statement as being “a dance pop track brimming with the smooth yet charismatic charm of BTS.”
‘Dynamite’ recently became the longest-charting single by a Korean artist on the Billboard Hot 100. BTS’ record surpassed a 31-week run by Psy in 2013 for ‘Gangnam Style’.
‘Dynamite’ also became the longest-running number one on Billboard’s Digital Song Sales Chart. It surpasses an achievement previously attained by Luis Fonsi’s ‘Despacito’, which topped the chart 17 times.
#BTS #방탄소년단 Butter#BTS_Butter pic.twitter.com/5LOT2BB7mK
— BIGHIT MUSIC (@BIGHIT_MUSIC) April 26, 2021
Last week (April 23), luxury brand Louis Vuitton announced BTS as their latest ambassadors with a picture of the group wearing matching Louis Vuitton-branded pastel shirts and jackets.
In a press release announcing the ambassador role, Louis Vuitton called BTS “one of the most renowned and influential groups in the world”. It added that the group’s “ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.