The star-studded audience of the Dior 2020 Cruise Collection show which included the likes of Lupita Nyong’o, Diana Ross, Jessica Alba and more were treated to a magnificent mega-production of a perfect blend of fashion, culture, history, and music. The Dior 2020 Cruise Collection titled Common Ground which showed yesterday at the El Badi Palace in Marrakech ditched cultural appropriation and in a welcome move, opted for cultural appreciation; marrying identities, culture, and fashion in a single night with a mind-blowing presentation that truly merged the best of both worlds.

From the Jajouka musicians who were accompanied by the British electronic band The Orb to the location itself which houses ancient histories of glorious African monarchy and famed rulers to the diverse cast of models to the pieces showcased. The collection itself is an ode to globalization, inclusivity, and diversity – words which have grown to mean a lot to marginalized communities and the world itself and has spread to several if not all industries.

Knowing the age we live in, creative director of Dior Maria Grazia Chiuri walked a tightrope as she took on the task of getting this collection to the land of the right side of the flip coin that is cultural appreciation and cultural appropriation.

The show opened with a quote by Moroccan writer Tahar Ben Jelloun:

Culture teaches us to live together, teaches us that we’re not alone in the world, that other people have different traditions and ways of living that are just as valid as our own.

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