What happened to InstaTv why IGTV, sounds like something a Nigerian created.

So far so annoying, the user experience on the app has been painfully simple, data consuming (I live in Nigeria) but practically annoying. The app is so simple to use at first but, you keep on wondering where they hid the remaining features.

So you have to use two apps why and whats the need in creating a new channel?

I have to say, while the user experience might not be too great it has the capacity to grow on people but will it last ?

Instagram is ready to compete head-on with YouTube. Today at a flashy event in San Francisco, the company announced it will begin allowing users to upload videos up to one hour in length, up from the previous one-minute limit. And to house the new longer-form videos from content creators and the general public, Instagram islaunching IGTV. Accessible from a button inside the Instagram homescreen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities.

The launch confirms TechCrunch’s scoops over the past month outlining the features and potential of IGTV that we said would arrive today, following theWSJ’s report that Instagram would offer videos up to an hour in length.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event. “IGTV is for watching long-from videos from your favorite creators.” Just before he took the stage, Instagram’s business blog outed details of IGTV.

Kevin Systrom onstage at the IGTV launch

How IGTV Works

IGTV will let anyone be a creator, not just big-name celebrities. People will be able to upload vertical videos through Instagram’s app or the web. Everyone except smaller and new accounts will be able to upload hour-long videos immediately, with that option expanding to everyone eventually.

The IGTV app will be available globally on iOS and Android sometime today, as well as in the Instagram app through a TV shaped button above Stories. “We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” Systrom explained.

In IGTV’s dedicated app or its in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, popular videos, creators they’re following and the option to continue watching previously started videos. Users will also get callouts from the IGTV button alerting them to new content.